immersive experience news

Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More

Thermal sauna and wellness training company Anada has collaborated with Irish seaweed skincare company Voya to create two thermal ritual protocols inspired by the ocean. ... More

Fairmont Mayakoba in Riviera Maya, Mexico, will host a three-day programme designed by Yogando Retreats and Knesko skincare between 24-26 October. The retreat, Beauty and ... More

Hôtel Métropole Monte‐Carlo in Monaco has revealed its renovated Spa Métropole by Guerlain as part of an extensive renovation project that saw the hotel reopen ... More

Thermal baths and spa complex Thermen and Badewelt Sinsheim in Germany has opened an immersive cinematic experience called “Breathing Planet” to offer multi-sensory guided breathing ... More

The founders of the Wake the Tiger attraction in Bristol, UK and the Boomtown music festival have announced plans to open ‘Europe’s largest immersive art ... More

The Pacific Waters Spa in Southern California is now offering tech therapies to provide guests with a holistic range of treatments to complement the existing ... More

Starwood Hotels has opened its first 1 Hotel in Australia – 1 Hotel Melbourne – with a Bamford Wellness Spa, created in partnership with organic ... More

Banyan Tree will open its first eco-luxury safari resort and spa called Ubuyu, A Banyan Tree Escape, in Tanzania’s Ruaha National Park in late 2025. ... More

Corinthia Grand Hotel Astoria has unveiled its Sisley-branded spa in Brussels, Belgium, following a major refit of the entire property – with ESPA Design consulting ... More

Miami-based reformer franchise, Jetset Pilates, has announced a strategic investment from Purchase Capital LLC to support its long-term scalability. Founded in 2010, and franchising since ... More

W Hotels, the Marriott-owned luxury hospitality brand, has debuted its signature AWAY Spa concept in the Czech Republic with the launch of W Prague, a ... More

A luxury Canadian day spa nestled in a 600-acre protected forest reserve in Quebec has recently been elevated with a new two-floor wellness facility, designed ... More

Wellscape is a new company, spearheaded by industry figure Brian Paris, set to revolutionise spa, wellness and hospitality guest journeys with advanced immersive visual environments. ... More

A UK-based technology has created a sensor-enabled performance running track with advanced sensors, paired with cameras, to generate real-time data through the athletes’ feet, such ... More

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of sales and marketing, says the ... More

The Global Wellness Summit (GWS) has released its annual Future of Wellness report, forecasting what will make waves in the diverse world of wellness in ... More

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. The Elvis Evolution will ... More

Kerzner International has officially opened the doors to its striking new vertical resort, One&Only One Za’abeel, in Dubai. The opening marks the launch of the ... More

Huafa Snow World, a 131-hectare sport and entertainment destination in Shenzhen, China, designed by architecture firm, 10 Design is slated to open in 2025. The ... More

Transformative workout and wellbeing practice, Sanctum, is launching in London in January as part of its global rollout. Classes will be held three times a ... More

One&Only One Za’abeel, a striking upcoming urban vertical resort in Dubai, will be home to Clinique La Prairie's (CLP) first Longevity Hub in the UAE. ... More

Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, ... More

Clinique La Prairie (CLP) is preparing for the imminent opening of its fourth global Longevity Hub Taipei in Taiwan on 25 November. Following the launch ... More

Holistic wellness sanctuary Kamalaya Koh Samui in Thailand has announced the launch of its latest programme in partnership with Blue Zones, launching May 2024. The ... More